Plastic-free, prebiotic-powered, and made to actually work. Purefill makes whole-body deodorants that are refillable, truly natural, and small-batch crafted in Austin, Texas, USA.Woman-owned. Mission-driven. Refill-obsessed.This initiative aims to decrease the millions of single-use plastic containers we currently use, which often do not have a sustainable end-of- life solution.
About Us...
Who We Are
PureFill Mission Statement
At PureFill, we’re here to shake up personal care—refill by refill. Our mission? To kick single-use plastic to the curb, call out greenwashing, and make truly clean, high-performance products that put people and the planet first. We’re not just another “eco-friendly” brand—we’re the bold, bright future of sustainable self-care.
PureFill Vision Statement
We see a world where sustainability is second nature—where refilling is the norm, petrochemicals are history, and self-care actually cares. PureFill is leading the charge with fearless innovation, unapologetically clean ingredients, and a whole lot of fun. The future smells good, and we’re making sure it stays that way.
The Problem
The personal care industry is trash. Literally.
1.5 billion plastic deodorant containers end up in landfills every year
Over 120 billion units of cosmetic packaging are produced annually—most of it single-use
Less than 9% of plastic ever made has been recycled
Up to 80% of conventional personal care products are made of water—which means unnecessary weight, shipping waste, and diluted formulas
That’s a whole lot of waste for products that barely work and barely care. So we built something better.
Smell Good. Skip the Landfill.
What Makes Us Different
- No greenwashing. No vague “clean” claims. Just real transparency.
- Microbiome-friendly, pH-balanced formulas that support your skin barrier
- Custom case options—because your deo should feel like you
- Built by someone who’s been in the natural game for over a decade (more on that below
- Made in the USA—woman-owned + crafted in Austin, TX
A Note on Greenwashing
Let’s talk about what “natural” really means—because most brands don’t.
The truth is, many so-called natural products still contain hidden petroleum-based waxes, synthetic fillers, and “fragrance” formulas that legally don’t have to disclose what’s inside. That “clean” scent you love? It might be laced with endocrine disruptors or skin irritants. Not here.
At Purefill, we name every ingredient. If it’s not food-grade, wild-harvested, or naturally derived in a transparent way, it’s not in our formula. Period.
From the Founder, Amy
Our Values
- People + Planet
- FirstProgress > Perfection
- Refill > Landfill
- Transparency > Trends
- Truth > Marketing
Why You Can Trust Us
- We list every ingredient, every time—no vague “fragrance” labels
- Our formulas are tested on real people, never animals
- We’re small-batch, founder-led, and mission-driven—not investor-owned
- We use organic, food-grade, wild-harvested ingredients wherever possible
- No greenwashing, no BS—just transparent, planet-first products
- Backed by over a decade of clean product formulation experience
- Loved by customers, backed by purpose—not pharma
Purefill’s Partner Promise
- For every BOD Pod or tin sold, you help eliminate one more single-use plastic container.
- Our concentrates reduce packaging waste by up to 75% compared to traditional bottled personal care.
- Our goal is to prevent millions of plastic tubes from ever being made, filled, or trashed.
- Purefill is committed to planting trees with every Starter Kit to offset paperboard use and support regenerative efforts.
Join Our Refill Revolution!
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