Water Waste in Deodorant
Amy PerezShare
The Deodorant That Doesn’t Drain the Planet: How Purefill Helps You Save Water (and Smell Awesome Doing It)
At Purefill, we don’t just sweat the small stuff—we sweat for the planet. And if there’s one resource that’s seriously under threat (and wildly overused in personal care), it’s water.
The Hidden Truth About Water Waste in Deodorant
Most conventional deodorants are up to 70–90% water. That’s right—you’re paying for a plastic tube full of H₂O. Not only does that mean less active ingredient per swipe, but it also fuels an industry that guzzles water like it’s going out of style (spoiler alert: it might be).
But it doesn’t stop there. Consider the entire water footprint of your typical drugstore deo:
Manufacturing one plastic stick of deodorant can consume over 13 liters (3.4 gallons) of water, factoring in processing, cleaning, and packaging.
Packaging materials like virgin plastic can require up to 6 gallons of water per pound to produce.
Most rinse-off personal care products (body wash, shampoo, etc.) contribute to over 5 billion gallons of water waste annually in the U.S. alone.
How Purefill Does It Differently 💚
We're flipping the script. Our products are waterless, refillable, and made with concentrated goodness, not diluted fluff.
Here’s what you’re saving when you switch to Purefill:
1. Waterless Formulas = Zero Dilution
0% water = more effective product.
More performance per pod, no water waste.
2. Refillable Design = No More Single-Use Plastic
One refillable case = a lifetime of reduced waste.
Just one person switching to Purefill can save over 10 plastic deodorant sticks per year, each requiring water to manufacture and recycle (if it ever gets recycled).
3. Compostable + Recyclable Packaging = Clean Start, Clean Finish
Our BOD Pods are compostable.
Tins are 100% reusable or recyclable with low water-processing impact.
The Impact Adds Up
If 10,000 people switch to Purefill this year (we’re dreaming big, y’all), together we could save:
>130,000 liters (over 34,000 gallons) of water from manufacturing alone
>100,000 single-use plastic containers from entering landfills
Tens of thousands of gallons of emissions-heavy, water-intensive processing
That’s not just fresh pits—it’s a fresh start for the planet.
Refill the Revolution
Every pod you pop in is a step away from petrochemicals, plastic pollution, and pointless water waste. Join the refill revolution and smell good while doing good.